Artists and crew call for change to mental health standards in the music industry.

Beyond The Music and cosmetics wellness brand LUSH have come together to give artists, managers, crew and industry the forum to make that change.

introducing #endtheburnout campaign

The mental wellness of both artists and industry professionals often goes uncared for within the global music industry, and at present there is no collective action in place to tackle it.

Early symptoms and triggers of poor mental health can be unrecognised or ignored and there is a lack of established pathway and knowledge in order to genuinely support the issues.

#endtheburnout campaign aims to create change-making action within the mental health sector of the global music industry, by creating a voluntary code of conduct that industry professionals including record companies, management companies, artists etc. can sign up to in order to start building a greater understanding of the mental health needs in the industry and how to tackle them.

Most recently social burnout has become a concern, including such areas as ‘Viral Pushing’ on social media platforms.

‘Making music is about making assets for social media’: pop stars battle digital burnout

Labels pushing artists to make TikToks: you’re spoiling the fun (and that’s not even the worst of it)

Record labels want viral TikToks. Artists are pushing back.

He Had a Billion-Stream Hit. Now His Songs Are in Limbo Until They Go Viral on TikTok

Pop Star Complaints About Being Forced to Make Viral TikToks Go Viral On TikTok

Halsey Is the Latest Artist Complaining About the Music Industry’s Reliance on TikTok

Music Labels Are Spending a Bit Too Much Time on TikTok

Halsey’s new single will not be released by their record label until they “fake a viral moment on TikTok”

Halsey Joins Chorus of Celebs Complaining About Record Label TikTok Demands

Are pop stars being pressured to go viral on TikTok?

Are you interested in being part of the coalition that helps set up the code of conduct?

We would love you to be part of the launch on Thursday 12th October.

Make a video:

Make a video that will be featured at the panel and across press & BTM social channels.

You can find out more about the type of video we are looking for here: Video Guidelines

Support us on social:

Or just by showing your support on socials on that day #endtheburnout

Join the campaign:

Please sign up here and we will be in touch.